| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| C255002 | 策略管理與財務管理 | Strategic and Financial Management | 3.0 | 3 |
| 中文概述 Chinese Description | 策略管理主要是幫助製造業與服務業高階管理者作決策。一般而言，這門課程主要協助學員們具有策略思維與整合能力。學員可在策略管理學習過程活學活用，更能融合所學應用於管理決策中。授課主題包括研討策略管理的本質與整體架構，瞭解組織所處環境，分析外部環境之時機和危機，剖析內部組織之優劣勢，探討企業不同層次之應對策略，整合策略的執行與治理等。本課程設計為讓初學者了解並能分析在現今市場環境下，企業所面臨的財務問題。課程涵蓋企業資本評價的基本模型，包含企業金融資產的定價模式、實體資產評價與投資專案分析、資本結構分析，以及其他企業在資金管理與財務規劃預測的相關議題。 | |||
| 英文概述 English Description | Strategic management deals with the decision making in manufacturing and service industry at the top management level. Generally, this course provides students with strategic thinking and knowledge integration. Topics in this course include the essence and whole framework of strategic management, in what circumstances an organization has been, analyses on the opportunities and threats of external environment, the strengths and weaknesses of internal organization, application strategies of companies at different levels, implantation on integration strategies and so forth. The course develops theoretical framework for understanding and analyzing major financial problems of modern company in market environment. The course covers basic models of valuation of corporate capital, including pricing models for primary financial assets, real assets valuation and investment projects analysis, capital structure and various types of corporate capital employed, derivative assets and contingent claim | |||
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