課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
C245035 | 服務策略與創新模式 | Service Strategy and Innovation Model | 1.0 | 1 |
中文概述 Chinese Description | 本課程主在讓學生瞭解服務業的重要性和特性.如何作好服務並使顧客滿意,達程服務創新。內容:服務業概論、服務傳送系統、服務業地點選擇、服務品質、生產力和品質改善、預測、服務業的經營策略、服務創新,個案討論。 | |||
英文概述 English Description | Service management is to discuss How to manage service, satisfy customers and develop innovation service models. The topics of the course: Service concept, the service delivery system, Service facility and layout, productivity and quality improvement, forecasting, service quality, service strategy, customer satisfaction, service innovation, and case study. |
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