| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| C245015 | 零售管理 | Retail Business Management | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程旨在使學生熟悉零售策略的基本概念，了解目前的零售產業之環境分析及零售趨勢之分析，探討零售行銷之區隔與定位，進而將零售策略如何應用於管理理論與實務分析。零售業包含百貨業、連鎖店、超市、超商等，與人們的關係極切，本課程主在探討如何經由零賣出使顧客滿意的商品。 內容：零售業概論、配銷通路、行銷研究、產品管理策略、定價策略、促銷策略、賣場規劃、零售業經營策略、顧客滿意 1.具備零售管理學相關知識與概念。 2.掌握零售業環境與趨勢之分析能力。 3.具備零售業行銷區隔與定位的分析能力。 4.具備零售策略應用於理論與實務之分析能力。 | |||
| 英文概述 English Description | This masters-level course is designed to provide the student with a deeper understanding of retailing strategic management. Topics include: the world of retailing, electronic and no store retailing, the retail customer behavior, retail market strategy, retail location, merchandise management and store management. Retail management is mainly to discuss to sell goods through channels and satisfy them. The content of the course: Retail concept, physical distribution, market research, product management strategy, pricing strategy, promotion strategy, retail strategy and customer satisfaction. | |||
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