課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
C245002 品牌行銷策略 Brand Marketing Strategy 3.0 3
中文概述
Chinese Description
本課程從行銷與全球化觀念來探討品牌在公司經營中所應扮演的策略性角色,課程中以行銷觀念出發,用全新的品牌理論來探討全球品牌的重要關鍵議題,其中包括全球品牌與公司策略的關係與整合、整合品牌概念、新經濟時代的品牌觀念與全球營運模式、整合品牌的執行與評估。
英文概述
English Description
This program is designed to help students learn about and apply the concepts and practices of global branding as they are used in a wide variety of settings in product and service firms, consumer and business markets, profits and non-profit organizations, domestic and global companies, and small and large business. Global Branding Management builds on Global branding Strategy, focusing on the major tactics and tools used by international marketers in managing their global marketing plans.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。