½Òµ{½s½X Course Code | ¤¤¤å½Òµ{¦WºÙ Course Name (Chinese) | ^¤å½Òµ{¦WºÙ Course Name (English) | Á`¾Ç¤À¼Æ Credits | Á`®É¼Æ Hours |
---|---|---|---|---|
C235011 | ³Ð·s»P³Ð·~ºÞ²z | Innovation and Entrepreneurship Management | 3.0 | 3 |
¤¤¤å·§z Chinese Description | ·s³Ð¨Æ·~±Á{³\¦hªº¬D¾Ô¡A¥]¬A¡GÁ×ûÇ»P¤j¥ø·~Ävª§¡A§ä¨ì¦s¬¡ªº¨Ì¾Ú¡B±qµL¨ì³Ð¥ß±j¶Õ«~µP¡B³Ð¥ß©ÎÂX±i¦Û¦³¥«³õ/®ø¶OªÌ¾ÚÂIµ¥¡C¥»½Òµ{¦®¦b±Òµo×½Ò¦P¾Ç³Ð·~ªº¿³½ì¨Ã¨ó§U×½Ò¦P¾Ç«ä¦Ò·s³Ð¨Æ·~¦p¦ó¥¿Å¦³¸ê·½¥Hªï¦V¬D¾Ô¡C ·s³Ð¥ø·~¤wµo®i¦¨¼ôªº¥ø·~¬O¤£¤@¼Ë¡A¥Dn¬O¦]¬°·s³Ð¨Æ·~ªº¸ê·½¦³¡A³Ð·~®a¥²¶·¦P®ÉÝÅU³\¦h±¦V¨Ã¦^À³ÅU«È©Ò»Ý¡C¥»½Òµ{¦®¦b¨ó§U×½Ò¦P¾Ç«ä¦Ò³Ð«Ø¥ø·~À³ª`·Nªº¦UºØ±¦Vµû¦ô¦Û¤vªº³Ð¯à¤O¡C ½Òµ{¥]§t¤F¤T¤j³¡¥÷¡A²Ä¤@³¡¥÷¬°³Ð·s»P³Ð·~·§©À±Òµo¡F²Ä¤G³¡¥÷¦b¿ë§O¥«³õ¾÷·|»Pµo®i¥«³õ¡F³Ì«á²Ä¤T³¡¥÷¬°·s³Ð¨Æ·~¦æ¾PºÞ²z¡C¦æ¾P¬¡°Ê¯à°÷±N¥ø·~ªº²£«~¤ÎªA°È¶Ç»¼µ¹ÅU«È¡F¨Ã±N²£«~¡BªA°È¤Î¥ø·~¥»¨ªº¸ê°T±a¨ì¥«³õ¤W¡F±NÅU«È¸ê°T¦^õXµ¹¥ø·~¡C³Ð·~¦æ¾PºÞ²z¯à°÷À°§U³Ð·~ªÌ¦V¼ç¦b§ë¸êªÌ¤Î¥ø·~¹Ù¦ñ¾P°â³Ð·N¥HÀò±o¸ê·½¡A¤]Åý³Ð·~®a³z¹L³Ð·sªº°Ó·~¤âªk¨Ó¥R¤À§Q¥Îµ}¤Öªº¸ê·½¡C | |||
^¤å·§z English Description | Managers must have excellent leadership skills in order to A start-up company has lots of challenges, such as: niche market located and brand diffusion. The course intends to encourage the participant to become an entrepreneur and handle with these challenges. A start-up company is different from well-developed one due to limited resources. Usually, to response customer¡¦s requirement, the entrepreneur must take multiple criteria into consideration simultaneously. The course includes three parts. Part I build students¡¦ concept about innovation and entrepreneurship. Part II is about market identification. Part III is about marketing management of a start-up company. The efficient marketing activities enable business to approach customer¡¦s requirement, to bring their customer product (or services) and get customer¡¦s feedback. Also, the marketing management helps entrepreneur to reach their potential investor to obtain more resources. |
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