課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
C215008 顧客關係管理 Customer Relationship Management 3.0 3
中文概述
Chinese Description
本課程主要目的是了解企業與顧客之關係,促使顧客滿意及忠誠回應而產生終身價值,進而提昇企業獲利。課程內容包括顧客關係管理的概念與本質、顧客行為、顧客資料探勘、顧客關係管理系統、顧客關係管理專案之規劃與管理、顧客關係管理的績效衡量、顧客關係管理實務研討。
英文概述
English Description
The objectives of this course are to learn the relationship between corporation and customer, to increase the profit by customer lifetime value through customer satisfaction and royalty. The topics of this course includes Concepts and Context of CRM, Consumer Behavior, Customer data mining, CRM system, Planning and management of CRM projects, Performance Measurement of CRM, Customer Relationship Management :Practices.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 若您對課程有任何問題,請洽各開課系所。