課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
C215004 網路行銷 Internet Advertizing 3.0 3
中文概述
Chinese Description
時序進入Web 2.0時代,網路行銷已不再停留在發e-mail而已了 為了破除這個迷思,本課程嘗試從Web 2.0的思維,以「個案」、「實務」二個導向為主要設計,將傳統行銷與新的網路行銷做一整合,從概念、理論、實務、到重要議題詳細闡述網路行銷的各個面貌。並介紹現今網路行銷重點議題,以簡單易懂的觀念與案例,一步步引導進入網路行銷的世界。 本課程探討一對一行銷與網路廣告、行銷網站建置與管理、網路行銷工具、行銷資訊系統、Google管理工具的應用、網路金流機制、關鍵字廣告、商業部落格、電子郵件與會員電子報廣告管理,一對一行銷,行動商務之網路行銷、網路行銷企劃案實務等重要議題,讓同學有網路行銷實務規劃之能力。
英文概述
English Description
The Internet is becoming an important way to market your products and services. As a business owner, it is essential to understand the benefits of marketing on the Internet and the different options and technologies available. Simply having a web presence is not enough. Creating a website for your company is only the first step. Increasing usage of the Internet reduces traditional media's effectiveness as people give up their time for other activities such as watching TV and reading newspapers or magazines to the Internet. 1.Less costly compare to traditional advertising media 2.Increased exposure, no geographic boundary for Internet users 3.More personalized ads 4.More targeted audience 5.More accurate as it can be updated timely with minimal effort and cost 6.Easier to collect and track customer information.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。