| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| AS05003 | 行銷管理 | Marketing Management | 3.0 | 3 |
| 中文概述 Chinese Description | 此課程教學目標在於幫助學生們針對未來就業市場，了解若要能有效地行銷，需具備之相關行銷概念、策略、技巧及明白行銷在公司策略中之角色定位。為因應全球國際化，課程也將特別著墨於顧客行銷與企業行銷之相似與不相似處。除此之外，還將包含行銷目標市場定位、行銷市場研究，最重要的是如何整合相關資源，作行銷策略之規劃、執行，並讓同學們擁有行銷人才需具備之相關技能。 | |||
| 英文概述 English Description | The purpose of this course is try to help students prepare to operate in and contribute to the 21st century. Regardless of whether a person intends to work in a business, for the government, or in a nonprofit organization, the concepts, strategies, and techniques of effective marketing are relevant. This course is: Providing from fundamental concepts through the major tasks associated with marketing to the strategic role of marketing in an organization. Bringing early attention to the global nature of marketing. Emphasizing the similarities as well as the differences between consumer and business marketing. Combining demand forecasting with its logical antecedents-segmentation, targeting, and position. Covering marketing research, after students have been exposed to consumer and business markets and segmentation. Integrating planning, implementation, and evaluation to provide a broad strategic context after students have a grasp of what marketing entails. | |||
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