課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
AC05206 互動式廣告研究 Interactive Advertisement 3.0 3
中文概述
Chinese Description
本課程旨在講授互動式廣告的規劃與製作原理,包括互動式媒體的特性、廣告製作可如何掌握、發揮互動式媒體的特性,以及建置、設計、發展、與維護互動式廣告所需的相關概念、科技與技能。本課程亦教導同學如何應用電腦影像(computer imaging)與多媒體的科技與技術,來製作互動式廣告。
英文概述
English Description
This course is mainly about the planning and principles of interactive advertisement production such as features of interactive media, how can advertisement production control and develop the features of interactive media, as well as the related concepts, technology, and skills needed in order to build, design, develop, and maintain interactive advertisement. Students will learn how to use computer imaging and the technology and techniques of multi-media to make an interactive advertisement.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 若您對課程有任何問題,請洽各開課系所。