| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| AC03513 | 體驗行銷互動設計專題 | Project of Experiential Marketing Interaction Design | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程設定為專題實務的課程。將導引學生透過簡單但完整的專案，認知互動設計於體驗行銷的實踐規劃。本課程也也將討論現在以及未來互動設計於使用者行為、服務行銷、以及品牌管理整合發展的議題與趨勢。 | |||
| 英文概述 English Description | This is a practical course that will lead students to do a simple but comprehensive project for implementing interaction design in experiential marketing. This course covers contemporary topics in experiential marketing and includes discussion of recent and future developments in the integration of interaction design with consumer behavior, services marketing, and brand management. | |||
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