| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| AB04031 | 網路行銷與數據分析 | E-Marketing and data analysis | 3.0 | 3 |
| 中文概述 Chinese Description | 網路行銷包含資訊技術與行銷觀念，這門課希望融合者兩面的觀點，在使同學了解網路行銷的理論與實務，輔以資料分析之技術，介紹目前常用的推薦系統、客戶分群等行銷資料分析，此外，也輔以期刊論文的研讀來加強同學的學術理論基礎。 | |||
| 英文概述 English Description | E-Marketing involves information technology and marketing. The course will explore information technology/systems concepts from a non-technical perspective and examine how the marketing function is influenced by emerging technology trends. In addition, some famous e-marketing technique would be introduced in this course including recommender system, customer segmentation and so on. This course also discusses the journal paper to enhance the students' theoretical bases | |||
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