| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| AB03034 | 顧客關係管理 | Customer Relationship Management | 2.0 | 2 |
| 中文概述 Chinese Description | 在日益競爭的企業商戰中，如何爭取、鞏固、善待以及維繫住主要顧客，並提高顧客忠誠度，創造顧客最高價值，已是當今企業非常重要的課題。本課程將藉由理論與應用案例，並搭配多元參考資料介紹顧客關係管理的理論與實務，以了解企業如何達到精準行銷並鞏固顧客忠誠度的目標。 | |||
| 英文概述 English Description | In the increasingly competitive business battles, how to fight for, consolidate, treat and maintain major customers, improve customer loyalty and create the highest value of customers is a very important issue for today's enterprises. This course will introduce the theory and practice of customer relationship management with theory and application cases, and with multiple reference materials to understand how companies can achieve the goals of accurate marketing and strengthening customer loyalty. | |||
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