| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| A505210 | 新媒體互動與敘事 | New Media Interaction and Storytelling | 3.0 | 3 |
| 中文概述 Chinese Description | 這是一堂理論與實務兼具的課程，同學們將學習並運用相關之人機互動(HCI)、傳播、與行銷理論，並透過一系列文字、影像、聲音、影片、動畫的製作與賞析來探討數位媒體互動性與敘事手法，並比較與傳統大眾媒介文本之相似與不同，涵蓋的內容主題包含正向敘事、業配行銷、個人塑造、單位形象、病毒式敘事等。這門課會探討數位敘事與可能的閱聽人效果，接著介紹超文本、數位符碼、多媒體結合、社群媒體、與高互動環境的優點與限制，並練習課堂所介紹的數位媒體科技應用的設計與手法(例如拍攝、剪輯、分鏡、鏡頭語言、修圖、特效、光線設計、創意腳本等)，學生也會透過實證研究提案來反思數位敘事的定位、影響、與未來。 | |||
| 英文概述 English Description | This course will integrate theories and practical training to help students learn knowledge associated with human-computer interaction (HCI), communication, and marketing. Students will explore new media interactivity and storytelling through a series of assignments that examine texts, images, sounds, videos, and animation. This course will discuss a variety of topics, such as positive storytelling, sponsored marketing, personal branding, virus marketing, etc. This course will also investigate digital storytelling and its impacts, hypertexts, digital symbols, multimedia convergence, social media, and high interactive environment. Students will also have opportunities to practice different digital media design skills, such as editing, creating storyboard, lighting, camera/lens languages, special effects, etc. Students will also discuss the role, impacts, and future of digital storytelling via proposing an original empirical research study. | |||
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