課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
A505204 網路行銷與文創設計研究 Internet Marketing and Cultural & Creative Design 3.0 3
中文概述
Chinese Description
電腦科技進步帶動文創設計發展一日千里。行銷生態也因應時代及市場趨勢多所變化。本課程著重於專案製作與創意發展共同開發文創設計。並藉由個案的探討與分析、實案的演練,使學員在不斷變化的行銷市場上,掌握網路行銷的特性,加以應用與推廣文創設計。
英文概述
English Description
Computer science and technology rapid development driven by cultural and creative design. Ecological marketing era and also in response to market trends more than change. This course focuses on the production and creative development of the project to develop cultural and creative design. And by case discussion and analysis, real case exercises, so that students in the ever-changing market marketing master Internet marketing features to the application and promotion of cultural and creative design.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。