課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
A504228 | 廣告設計 | Advertising | 2.0 | 2 |
中文概述 Chinese Description | 1.廣告一定要花大錢嗎?那可不一定! 我們一起找出不花大錢,又能廣而告知的好方法吧! 2.讓學生了解各類型的廣告方式,不是只學美工而已。 3.國內外各類別優良廣告觀摩後進行創意引導與實作 4.每一小組就是一公司,我們從CI,LOGO和品牌故事開始做廣告 | |||
英文概述 English Description | 1.Understand the various types of advertising methods, more than art design. 2.Every team is a company, you should design the logo and brand story with brain storming. Through practical case studies, finding the way to sell creative. 3.Watching and doing, learning more about advertising tools and use them. |
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