課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
A503239 文化故事及媒體行銷 Culture, story, and media 2.0 2
中文概述
Chinese Description
本課程為一理論與操作兼具之課程,目的為培養修課學生對於故事力之應用,尤其是於文化與創意產業方面。課程中將以媒體之生態與相關產業作為重心,輔以國際案例與趨勢,探討文化與創意如何展現,以及轉化為產業之關鍵為何。透過敘事分析,學生可以了解文化之脈絡為何延伸與擴散,以利用課堂教學、專題演講與部分實作演練,培養學生人文、產業、創意乃至於科技應用之跨領域思考能力,並為下學期人文與數位之實務應用實習奠下基礎。
英文概述
English Description
The aim of the course, which is conducted with theories and practices, is to lead the students to comprehend the application of storytelling, especially in the cultural and creative industry. We will focus on the ecosystem of media with related industries, and the international cases or trends will also be introduced during the class, on the purpose for investigating that how the culture and creativity were exhibited and converted into industries. During the class, seminar and the practices, the students will understand how the sequence of culture extending and spreading. The ability of interdisciplinary thinking for humanism, industries, creativity and the application of technology of students will cultivated, and they will be ready to the practical course for interdisciplinary application of humanism and digital technology next semester.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。