| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| A502220 | 行銷管理 | Marketing Management | 2.0 | 2 |
| 中文概述 Chinese Description | 本課程乃有系統地探討行銷管理理論及其應用，強調重要觀念的解析，並以國內外實例與生活見聞來解釋學理的應用。藉以提升同學對行銷議題的興趣，並培養同學分析與解決行銷問題的能力。 | |||
| 英文概述 English Description | This course is a systematic approach to marketing management theory and its applications, emphasized the importance of the concept of resolution, and to their knowledge of life and abroad to explain the examples and theoretical applications. In order to enhance students interested in the subject of marketing and nurture students to analyze and solve marketing problems. | |||
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