課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
A502013 企劃文案寫作 Strategy and Marketing Plan 2.0 2
中文概述
Chinese Description
本課程是針對有志從事文化創意產業的學生而設計的創意策略與企劃課程。課程從廣告的基本概念開始說明,如產品的開發策略、市場規模估計、競爭產品的研究和分析、消費者行為研究、SWOT、3C等。本課程的目的是以創新思考和市場行銷概念引導學生,並鼓勵學生從當前的創意產業中,發掘潛在機會,以創造新鮮且有趣的想法。
英文概述
English Description
This course is a strategy and general project management for students interested in pursuing careers in the cultural and creative industry. The course starts from the basic concepts and functions in the advertising, such as the development of product strategy, market size estimation, competitor identification and analysis, consumer behavior research, SWOT, 3Cs, and so on. This course aims to guide students equipped with innovation thinking and marketing sense. Additionally, the course drives students to look through potential opportunities in the creative industry and to implement new and interesting ideas.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。