| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| A501211 | 觀光學概論 | Introduction to Tourism | 2.0 | 2 |
| 中文概述 Chinese Description | 本課程旨在建立學子對觀光旅遊休閒遊憩之正確認知，舉凡觀光產業的組成、市場管理、行銷策略、活動型態，以及未來發展的趨勢與影響等，以達到宏觀觀光行旅雙重面貌〈供給面與需求面〉的目的，課程進行包括講座及分組實習體驗。 | |||
| 英文概述 English Description | This course aims to build the correct understanding of tourism and recreation. It also includes the composition of the tourism industry, market management, marketing strategy, activity patterns and the future trends and influences. In order to achieve the twofold features of macroscopic tourism, this course will be carried out by lecturing and experiencing practical training. | |||
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