| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| A405130 | 創業與智財管理 | Entrepreneurship and IP Management | 1.0 | 1 |
| 中文概述 Chinese Description | 創業者在新創事業時，同時須考慮新創事業之品牌智財建構，如果能在創業之初建構一個定位明確的品牌智財，可使新創事業立即享有良好的品牌智財權益，提高創業成功的機會。品牌智財建構完成後，須設計行銷方案，對消費者進行行銷活動，向消費者推銷新創公司之品牌智財，以塑造良好的品牌智財權益。此時，消費者對新創公司之品牌智財會有良好形象之認知，進而提升顧客對新創公司品牌智財忠誠度，增加創業者創業成功之機會。 | |||
| 英文概述 English Description | When entrepreneurs are building a startup company, they also need to consider its brand/IP building. If they can consider its brand/IP building. If they can construct a clear positioning of the brand/IP in the beginning, they are able to have their new business with a better brand equity immediately, and improve entrepreneurial chances of success. After the completion of construction of the brand/IP, entrepreneurs need to design marketing programs for consumer marketing activities, and promote its brand/IP to create good brand equity. In the meantime, consumers will have a better brand/IP awareness of these new companies, enhancing customer loyalty and increasing opportunities for entrepreneurs’ entrepreneurial success. | |||
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