| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| A405101 | 全球品牌智財權管理 | Intellectual Property Management for Global Brands | 3.0 | 3 |
| 中文概述 Chinese Description | 於高科技、知識經濟時代，作為無形資產之「全球品牌」，已成為促進公司價值及成長之引擎。此全球品牌大時代氛圍，「全球品牌」策略愈發重要。品牌策略管理在提供客戶認知、產品績效及企業價值。藉由品牌溝通，品牌創造客戶對品牌之熟悉及偏好，而達成商業管理目標，進而提昇股東價值及股價市值。 本課程將就下列議題及知名品牌運作模式為說明：一、品牌發展策略，二、品牌價值，三、品牌商標保護策略(即1. 商標計畫，2. 商標執行，3. 商標控制）。四、公司治理與品牌管理。五、智財品牌授權。 | |||
| 英文概述 English Description | In High-tech knowledge economy, as intangible assets "global brand", has become an engine for raising company value. During this global brand era, "global brand" strategy is important for enhancing customer awareness and business performance. Through diversified brand communication, global brand creates customer familiarity and preference, and to achieve business goals, thereby enhancing shareholder value. The course focuses on the following topics: First, the brand development strategy, Second, brand value, Third, brand & trademark protection strategy. Fourth, corporate governance and brand management. .Fifth, intellectual property/brand licensing. | |||
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