| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| A108014 | 科技行銷研討 | The Seminar on High-tech Industry Marketing | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程旨在探討科技行銷相關議題如高科技導論、高科技企業之策略與企業文化、關係行銷、高科技企業之市場導向及研發與行銷的互動、高科技市場的行銷研究、了解高科技市場之顧客、高科技市場之後配銷通路與供應鏈管理、高科技市場之定價考量、高科技市場之廣告及促銷、及電子化企業及電子商務等研討。 | |||
| 英文概述 English Description | The purpose of course is to study several issues on high-tech Industry marketing like the introduction, high-tech company's strategy and culture, relation marketing, marketing-R&D interaction, marketing research in high-tech markets, understanding high-tech customers, distribution channels and supply chain management, pricing consideration on high-tech marketing, advertising and promotion, E-business, case study, and term project. | |||
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