| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| A108005 | 競爭情報 | Competitive Intelligence | 3.0 | 3 |
| 中文概述 Chinese Description | 競爭情報的重心在於有系統且合法收集企業自身行業的競爭環境，透過智慧財產權組合、產業分析、顧客研究、通路設計等手段，達到競爭優勢。本課程將探討競爭情報的定義、種類及策略，著重於案例研究及方法論。 | |||
| 英文概述 English Description | The center key point of competitive intelligence is to legally collect competitor's business information. Through intellectual property combination, industrial analysis, custom research and sales channel design, enterprise can achieve better position than competitors. This course will concentrate on the definition, methodology and strategy of the competitive intelligence. Case studies are also included. | |||
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