課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
A107009 | 高科技事業經營管理 | High-Tech Business Management | 3.0 | 3 |
中文概述 Chinese Description | 本課程主要目標是希望學生瞭解高科技產業管理的相關理論特別是在行銷管理、創新與研發管理、國際企業經營相關議題。 | |||
英文概述 English Description | This course is designed to familiarize students with the current major theoretical thrusts in the high-tech management literature. The perspective developed in Marketing Management, innovation and research management, and International Business strategies, provides a useful base for the investigation of research literature. |
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