課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
9805118 消費者行為 Consumer Behavior 3.0 3
中文概述
Chinese Description
本課程藉由觀察並分析消費者的決策過程以及他們對各式產品所抱持之態度,來了解其消費行為。消費者為什麼又是如何作出他們最終的消費抉擇?在消費過程當中,他們的思考及行動是如何運作的?完成消費行為之後,他們是否對自己的決定感到滿意?在本課程中,多項與消費者行為息息相關之概念及主題將會一一於課堂中討論(如:感知及認知、人類行為、使用者經驗、人因工程、人本設計、制度規範、產品開發等等)。
英文概述
English Description
This course will focus on the understanding of consumer behavior through consumers' decision-making processes as well as consumers' attitudes towards certain products. How and why do consumers make their consumption choices, how do they think and act during the processes, and do they feel satisfied or dissatisfied with their decisions? Various underlying concepts and topics will be discussed (e.g. perception and cognition, human behavior, user experience, ergonomics, human-centered design, policy and social norms, product development, etc.)

備註:

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