課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
9304003 企業競爭優勢的資訊系統與策略 Information Systems and Strategies for Business Competitive Advantage 1.0 1
中文概述
Chinese Description
本課程的目的是向學生介紹促進與維持企業組織競爭優勢的資訊系統與策略架構。課程主題包括可應用於各種企業案例的資訊系統、策略與模式,諸如物流產業、行銷、電子化企業等。本課程的主要目的在於提供學生資訊系統、策略與組織的知識,讓學習者能夠使用適當的策略以強化企業競爭優勢。課堂上亦將討論企業實際案例以幫助學生實際了解策略與模式的概念,並體驗最佳的資訊系統實務。
英文概述
English Description
This short course introduces strategic frameworks for improving and sustaining an organizational competitive advantage. Topics include information systems (IS), strategies and models that can be employed to wide variety of business scenarios such as logistics industry, social marketing, and E-Business. The purpose of the course is to provide students with understanding of IS, strategies and organizations so that they are able to employ appropriate strategies for increasing business competitive advantage now and in the future. Real-world cases will be used to help students grasp the concepts of strategies and models and experience best business practices with IS.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。