課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
8527022 服務設計 Service Design 3.0 3
中文概述
Chinese Description
本課程旨在探討服務設計的屬性與特質,應用既存的設計工具與方法,發展適用於服務領域的設計架構.講述各項應用於設計發想與分析的工具,包括:touch points analysis,scenario planning,storyboards,Service Quality等.
英文概述
English Description
Economic conditions have changed from a manufacturing society to an information- and service-based economy. Within Service Design, Service Interfaces are designed for intangible products that are, from the customer's point of view, useful, profitable and desirable. This course explores the process and framework of service design. The process of service design applies explorative, generative, and evaluative design approaches. Designers observe and interpret requirements and behavioral patterns and then visualize, formulate, and choreograph solutions to problems. Tools that help to accomplish a successful service design are introduced. The analysis of existing services examines whether touch points are correctly positioned. Scenario Planning starts with the development of the client journey as a schema by which service design can capture and illustrate the complete process of a service with its emotional, material and procedural components from a client's perspective. Storyboards illus

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。