課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
8404009 設計行銷與管理 Design marketing and management 2.0 2
中文概述
Chinese Description
以親人性、創造力跨科際整合的設計思維與管理知能,對設計知識與專業技能之理論及實務,從文獻探討、理論專研、實務案例等深入淺出,培養設計專業領域創新管理相關知能、洞見和體認,期能對設計創新管理相關問題解決,提出整合、創新、前瞻之具體可行方案。
英文概述
English Description
In an age of rapid social, technological and cultural change, we need a new kind of design professional who is able to bring the creativity, innovation, flexibility and knowledge needed to exploit new opportunities and make things happen. Through literature review, theoretical study, and case study, this course provides design related competence and new insights, in terms of tacit knowledge, ideation, communication, leadership, strategy, globalization, and interdisciplinary collaboration.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 若您對課程有任何問題,請洽各開課系所。