課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
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8403018 | 產品開發業務設計思維 | Design business for new product development | 2.0 | 2 |
中文概述 Chinese Description | 新產品開發是跨越多功能區域關鍵業務設計與學科過程。需要協調,溝通,以及整個組織整合。本課程將運作市場環節,通過建立跨學科的團隊中,讓學生學習和應用所必需的技能,達到設計和開發新產品。 本課程將介紹和利用新產品的設計,開發和行銷的綜合方法,提供一個團隊的經驗,制定,設計和評估新產品概念。完成本課程的學生,將擁有市場運作的知識和能力與產品設計和開發的一套工具和方法。學生將能夠協調多個跨學科的任務,為了實現一個共同的目標,以行動為導向的市場設定。 | |||
英文概述 English Description | New product development is a critical business design process that crosses multiple functional areas in a corporation. This course will present and utilize an integrated approach to new product design, development, and marketing. The course will provide a team experience of formulating, designing, and evaluating a new product concept. Students completing this course will have operational knowledge of and competence with a set of tools and methodologies for product design and development. Students will be able to coordinate multiple interdisciplinary tasks in order to achieve a common objective in an action-oriented business setting. |
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