| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 8403013 | 大眾傳播理論 | Mass media dissemination | 2.0 | 2 |
| 中文概述 Chinese Description | 大眾傳播與人類社會的關係，正隨科技的進步而日益擴大它的影響力。根據學者研究發現，人類的思想、態度與價值觀念受大眾傳播的影響日漸加深，大傳媒介不但塑造人的思想，同時也影響人們的行為及價值；然而從傳播的功能言，大眾傳播同時具有正面與負面的社會功能，故大眾傳播的發展與過程，殊值重視與探討。本課程兼顧理論與實例的探討，包括傳播特性與要素、大眾傳播的能及效果、新聞守門人理論等，並以實例分析新聞的公正客觀性、新聞自由與國家安全、媒體與選舉等傳播爭議性問題。修習本課程可培養學生閱讀新聞的正確性，不玫人云亦云，受媒體報導所擺佈；同時亦可增強學生人際溝通的技巧與能力。 | |||
| 英文概述 English Description | With the advancement of technology, mass communication is enlarging its influence in human society. According to researches, the thoughts, attitudes and value judgements of humans are deeply affected by mass communication. The media not only shape persons' thoughts, but also have an impact on their behavior and values. Since mass communication has positive and negative social functions at the same time, its development and process are therefore worthy of paying much attention and exploration to us. This course includes the study of the theory and practice of mass communication, such as characteristics and elements functions and effects, as well as the theory of the news gatekeepers. It also uses stories to analyze disputed issues, for example, news objectivism, freedom of the press and national security, and media and election. Learning this course, students will be not only capable of cultivating the ability to read a news correctl | |||
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