| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 8402015 | 廣告與設計 | Advertising and Design | 2.0 | 2 |
| 中文概述 Chinese Description | 如社會一面鏡子的廣告可反映出不同的時代背景、不同的價值觀與不同的行銷策略。此課程藉由不同廣告的案例分析（平面，影像，多媒體，其他）來重新解讀設計與其價值，希望學生能從此得知如何讓「自己」的設計在當代社會中產生影響力，也尋得當代社會瞬間中的特性來激發「自己」的設計。 | |||
| 英文概述 English Description | As a mirror of society, advertising can reflect different contexts, different values and different marketing's strategies. By this course, different cases (paper advertisings, video commercials, multimedia publicities …) can be analyzed, these help students to acquire news readings on design and its values, in the same time, to guide them how to situate their "own" works into the actual society and influence it, and how to find the simultaneous society's elements to stimulate their "own" works. | |||
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