課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
7407018 數據驅動營運與 創新商模專題研 Research on data-driven operation and innovative business models 3.0 3
中文概述
Chinese Description
本課程旨在探討企業面對數位轉型衝擊下,其商業模式勢必要有所調整。其中商業模式在數位化下如何規劃與運作,以及其中如何將數據運用與融入營運機制是其重要課題。因此,課程中除了基本數位商業模式與數據驅動營運之基礎概念與其對應之理論講授外之外,為增進學生對其實務應用了解,相關之產業個案亦會探討。
英文概述
English Description
This course aims to explore the need for adjustments in the business model of enterprises facing the impact of digital transformation. Among them, how to plan and operate the business model under digitalization, and how to use and integrate data into the operating mechanism is an important topic. Therefore, in addition to basic digital business models and basic concepts of tree-residential-driven operations and their corresponding theoretical lectures, the course also explores industrial cases in order to enhance students’ understanding of practical applications.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。