| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 7407016 | 行銷英文 | Marketing English | 3.0 | 3 |
| 中文概述 Chinese Description | 行銷英文是為商業人士及學習商業英語的學生而安排的一種多位階的商業英文課程。課程教本已經與世界領先企業資源之一的美國"經濟時代"期刊合作完成。課程單元都是為了讓學生具備好的工具和應用技巧以便他們可以在國際企業和行銷上有成功的表現而設計。課程結束後，學生將有能力在全面的商業環境下用英文去充分的溝通;能夠在商業的世界中去發揮他們的知識，更流利而且有自信的運用商業語言，進而增加他們服務公司的繁榮與發展。 | |||
| 英文概述 English Description | Marketing English is a multi-level business English course for businesspeople and students of business English. The course book has been developed in association with the Financial Times, one of the leading sources of business information in the world. The units are designed to equip students with the tools and skills they need to succeed in marketing and international business. At the end of this course, students will be able to communicate in English in a wide range of business situations; they will also enlarge their knowledge of the business world; and they will be more fluent and confident in using the language of business and should increase their companies’ prospects. | |||
備註：