| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5846202 | 創意產業價值鏈分析 | A Value-Chain Analysis for Creative Industry | 3.0 | 3 |
| 中文概述 Chinese Description | 現代企業之競爭，已不再只是產品對產品之競爭，或服務對服務之競爭；現代的競爭已進入價值鏈對價值鏈的競爭。（設計）創意產業的價值鏈，可由創意、設計、產品開發、技術研發、生產製造、儲運、行銷通路、顧客服務及各項支援服務等所組成，而運作價值鏈最終目的乃是在滿足企業之利益關係者，包括顧客、員工、股東、合作夥伴、社區等的需求。 本課程之目的乃在以創意產業實例，教導如何分析產業及企業之價值鏈，以瞭解價值鏈運作的基本原理，培養學生對產業界實際運作及如何提昇競爭力有完整的概念。 | |||
| 英文概述 English Description | The competition for today's business world is no longer merely product vs product or service vs service. Today's competitions among enterprises have become value-chain vs value-chain. A value-chain for a creative industry (e.g. design industry) consists of creativity, design, product development, R&D for new technologies, manufacture & production, inventory & logistics, marketing & distribution, customer services, and supporting services, etc. The ultimate goal for operating a value-chain is to create values to satisfy the requirements of all stakeholders including customers, employees, stockholders/owners, partners, and community, etc. This lecture is to use real cases from creativity industry to demonstrate the analysis of a value-chain to understand the fundamentals of value-chain operations. This lecture is hopefully to provide students a better understanding of the relationship between academic knowledge and real world operations. Through this understanding, students will learn | |||
備註：