| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5836101 | 設計事業管理研究(一) | The Study of Design Business Management(I) | 3.0 | 3 |
| 中文概述 Chinese Description | 設計事業管理的重要性與複雜性並不低於一般事業機構，但多數設計事業經營者並未受過正規事業管理訓練，因而或遭遇經營上的困難，或無法在事業經營領域有長足的表現。設計事業管理研究（一）重點可分為：1. 設計事業本質之探討； 2. 設計溝通；3. 設計市場學。透過良好的事業管理，設計業者可望為客戶提供更好的產品與服務；創造更好的利潤並有助於整體設計事業界之提升。 | |||
| 英文概述 English Description | The management of design business is no less important and complex than any business but most designers or design practitioners seemed unfamiliar with this field; therefore, might have experienced difficulties while running the design firm. This study involves exploring: 1. the essence of the design profession; 2. effective design communication; 3. design marketing. Excellent performance of design business management leads to good design products/services; it leads also better profit to the design practitioner and the overall benefit to the design profession. | |||
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