課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
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5826107 | 體驗行銷與產品設計實務 | Design Practice and Experiential Marketing | 3.0 | 3 |
中文概述 Chinese Description | 介紹體驗行銷之理論基礎及技巧以作為產品設計開發的策略,結合策略體驗模組及體驗媒介於產品設計之應用,以達創造出對顧客有價值的產品體驗之目標。 | |||
英文概述 English Description | The fundamental theory and application skills of experiential marketing are to be introduced in this course as a product development strategy. The strategic experiential modules and the experiential media are applied in product design to create a valuable product experience for customers. |
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