| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5826104 | 設計策略與品牌行銷 | Design Strategy and Branding | 3.0 | 3 |
| 中文概述 Chinese Description | 講授以品牌行銷為目標的設計策略。品牌行銷有許多面向，優良且獨特的商品設計是其中不可或缺的元素。本課程首先耕耘品牌的客觀條件與核心價值，繼而以使用者經驗為核心，探討市場區隔、技術軌跡、商品分析、生活形態、顧客需求、機會確認、資源分配等項目，最後形成具優勢的競爭策略與具體的產品企畫。 | |||
| 英文概述 English Description | Lecture on theories of design strategy that influences branding marketing. This course initially presents learners with branding attributes and core value of a brand. In order to achieve an advantageous position in market competition, a strategic product planning is compulsory. This course aims to illustrate concept of user experience and knowledge of market segmentation, technology roadmap, product analysis, lifestyle, customer demand, opportunity funnel and resource allocation, by which, a strategic product planning is expected to be rationally accomplished. | |||
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