| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5807004 | 創新管理 | Innovation Management | 3.0 | 3 |
| 中文概述 Chinese Description | 具有好的設計構想並不容易，因為它真的挑戰是靠實際地去執行它的創新策略及內涵。而設計創新專案面臨日趨專業及複雜化之趨勢，相對地優質的產品創新已不容許次級產品的存在空間。設計管理者必須運用前瞻具差異的眼光主動發展並整合專案內外多元專業之資源，並以品牌行銷的策略為前導，規劃並有效地管理專案。 本課程重點： 1. 以品牌行銷為導向之創新管理的架構與多元專業之定位。 2. 有關知識與技巧之準則。 3. 創新專案之規劃、組織、推行與監督。 | |||
| 英文概述 English Description | Having good product ideas is not easy, but the real challenge is lies in carrying out ideas through a practical product innovation strategy and its embodiment. Problems within design innovation is increasingly facing the state of more complexity and professions, successful design may effectively preserve to have differentiated marketing and design vision organizing capable multidisciplinary teams both inner and outside of cooperate resource. This course may focus on: 1.The framework for innovation. 2.The model establishment of brand and experimental marketing orientated innovation management with regard to the placement of multidisciplinary team. 3.Criteria development for both related knowledge and skills. 4.Planning, organizing, implementing, monitoring and evaluating design innovation. 5.The need for adoptability in organization. | |||
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