| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5806017 | 產品與企業識別研究 | Study of Product and Corporate Identity | 3.0 | 3 |
| 中文概述 Chinese Description | 產品創新開發之政策、策略做法，從企業識別(CI)到產品識別(PI)，以企業體的營運機制為架構，整合設計、行銷、和技術，培養具親人性、洞察未來、競爭優勢之創新能力。 | |||
| 英文概述 English Description | The focus of Study of Product and Corporate Identity is the integration of the marketing, design, and manufacturing functions of the firm in creating a new product. The course is intended to provide the following benefits: (1) Competence with a set of tools and methodologies for product design and development, especially from CI to PI. (2) Awareness of the role of multiple functions in creation a new product (e.g. marketing, finance, industrial design, engineering, production). (3) Reinforcement of specific knowledge from other courses through practice and reflection in an action-oriented setting. | |||
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