課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
5805030 | 設計科技與經營Ⅲ(設計與行銷) | Design Technology and Management III (Design & Marketing) | 3.0 | 3 |
中文概述 Chinese Description | 本課程主要以e-Learning遠距教學方式,並結合北科大『台灣文化精品設計教學資中心』之夥伴學校,進行多點同步 (Synchronous) 與非同步 (Asynchronous)教學。課程適合設計產業相關行銷管理之授課。其目的在尋求優良的產品行銷管理方法,以求企業之良好利潤。相關授課內容在使學生瞭解行銷管理之觀念,產品設計、產品運銷、促銷及訂價、市場區隔、市場組織、購買行為、產品開發、零售、批發、促銷、廣告及訂價程序等。 | |||
英文概述 English Description | Through the approach of remote teaching in terms of e-learning, this course engages in multiple-point synchronous and asynchronous teaching in conjunction with partner schools. It is about marketing management pertinent to the design industry. The purpose is to identify effective product marketing management for helping business entities create handsome profit. The purpose is to help students understand marketing; product design; production, distribution, promotion and pricing; market segmentation; market organization; consumer behavior; retailing; wholesale; promotions; advertisements and pricing procedure. |
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