課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
5724001 | 通路策略與管理 | Channel Strategic Management | 2.0 | 2 |
中文概述 Chinese Description | 以管理經理的角色,經營組織運作系統,包括代理權與機構間的結合,課程包含1.以策略態勢,瞭解和定義零售和批發商概念。2.學習通路管理和行銷組合。3.學習通路規劃、統合和組織。4.學習通路評估與管理。 | |||
英文概述 English Description | This course includes:1. Important concepts in retailing and wholesaling are defined and explained from a strategic perspective.2.Study channel management and the marketing mix.3.Study channel planning, coordination and organization.4. Study channel assessment and control. |
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