| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5713004 | 零售管理 | Retail Management | 3.0 | 3 |
| 中文概述 Chinese Description | 零售業包含百貨業、連鎖店、超市、超商等，與人們的關係極切。本課程主在探討如何經由零賣出使顧客滿意的商品內容：零售業概論、配銷通路、行銷研究、產品管理策略、定價策略、促銷策略、賣場規劃、零售業經營策略、顧客滿意。 | |||
| 英文概述 English Description | Retail management is mainly to discuss to sell goods through channels and satisfy them. The content of the course: Retail concept, physical distribution, market research, product management strategy, pricing strategy, promotion strategy, retail strategy and customer satisfaction. and Inventories 10.Stragetic management 11.Cast studies. | |||
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