| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5707007 | 策略理論研討 | Seminar of Strategic Theory | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程在使學生瞭解策略管理的意義及其演進，如何建立公司策略以增加之競爭力。課程主要內容包括：市場導向、客戶分析與價值創造、競爭者分析與競爭地位、策略執行與績效衡量。 | |||
| 英文概述 English Description | The objective of the course is to establish a set of frameworks for the formulation and implementation of strategy. Topics are as follows: Market Orientation, Customer Analysis and Value Creation, Competitor Analysis and Competitive Position, Strategy Implementation and Performance Metrics. | |||
備註：