| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5705511 | 科技產品市場定位與策略 | Technology Products Market Positioning and Strategy | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程在使學生藉由瞭解市場定位與策略跟科技產品發展與運用的領域有著密不可分的關係。課程內容主要藉由當前科技產品發展的相關課題，以及整體環境的概述，讓同學對於產業或企業之科技產品市場定位與策略有一基本的認知，提供同學從科技產品、市場定位、管理策略的不同角度瞭解科技產品於市場上定位及推動發展策略。 | |||
| 英文概述 English Description | This course is closely related to the field of technology product development and application through understanding market positioning and strategies. The course content mainly provides students with a basic understanding of the market positioning and strategies of technology products in industries or enterprises through the current topics related to the development of technology products and an overview of the overall environment, and provides students with different perspectives on technology products, market positioning, and management strategies. Understand the positioning of technology products in the market and promote development strategies. | |||
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