課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
5705497 個案分析與撰寫 Business Case Study and Writing 3.0 3
中文概述
Chinese Description
本課程旨在以哈佛式企業個案研討及撰寫為主。課程中,包含傳統式與哈佛式兩種教學方法之比較,各產業個案之研討,及個案撰寫之方法。各產業個案之研討中包含議題有企業營運模式之變革,服務創新,科技化服務,與企業電子化等。個案撰寫包含教學手冊及個案之學理背景及應用。
英文概述
English Description
The purpose of this course is to teach the Harvard’s case teaching and case writing. In the course, it includes the comparison of traditional case teaching with the Harvard’s case teaching, the industry case study, and the theory of case writing. In industry case study, several topics will be cover above like business model reengineering, service innovation, and IT innovation. In case writing, the theory of the teaching note and case analysis will cover.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。