課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
5705466 科技政策與國家競爭力 High-technology Marketing 3.0 3
中文概述
Chinese Description
本課程是針對高科技產業行銷管理的進階課程,目的是以行銷管理理論及案例討論方式,幫助學生熟悉高科技產業分析與行銷管理策略。關鍵概念包括傳統的行銷管理、高新技術產業B2B行銷管理、高科技導論、高科技企業之策略與企業文化、關係行銷、高科技企業之市場導向及研發與行銷的互動、高科技市場的行銷研究、了解高科技市場之顧客、高科技市場之後配銷通路與供應鏈管理、高科技市場之定價考量、高科技市場之廣告及促銷、及電子化企業及電子商務等研討。
英文概述
English Description
This is an advanced course in marketing management for high-tech firms. The objective is to help students become familiar with industrial analysis and marketing management through marketing theories and cases. The key concepts include traditional marketing management, B2B Marketing Management, the introduction of high-tech Industry marketing, high-tech company's strategy and culture, relation marketing, marketing-R&D interaction, marketing research in high-tech markets, understanding high-tech customers, distribution channels and supply chain management, pricing consideration on high-tech marketing, advertising and promotion, E-business, case study, and term project.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 若您對課程有任何問題,請洽各開課系所。