課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
5705460 創業與創新管理 Entrepreneurship and Innovation Management 3.0 3
中文概述
Chinese Description
本課程是針對創業與創新管理的進階課程,目的是以創業與創新管?及案例討論方式,幫助學生熟悉創業與創新相關能力。本課程主要介紹創新管理的基本理論及概念。主要內容涵蓋六項: 創新的管理,策略思維,公司內部創業,創新系統, 全球化與創新,組織與創新. 創業管理內容如下; 1.創業前的主要功課,產業分析鎖定及環境2.創業的成功失敗因素分析3.創業前的SWOT分析4.創業專業知識->財務規劃及理財篇5.創業專業知識->行銷管理篇6.創業專業知識->資訊管理篇7.創業專業知識->生產管理及產品研發8.創業專業知識->人力資源及組織規劃9.企業營運計畫書撰寫10.企業營運財務試算11.企業創業實務篇->加盟連鎖管理12.企業創業實務篇->個店經營管理
英文概述
English Description
This is an advanced course to innovation and entrepreneurial management concepts. The objective is to help students become familiar with innovation and entrepreneurial management through innovation and entrepreneurial management theories and cases. The contents of this course consist of six parts: 1) Technological Innovation Models, 2) Strategic Issues Related to Innovations, 3) Technical Entrepreneurship, 4) Innovation Systems, 5) Globalization and Innovation, and 6) Organizational Issues. The entrepreneurial management include: 1. Environmental analysis. 2. The key factor to successfully start an enterprise. 3. SWOT analysis. 4. Financial forecast and financial management. 5. Marketing management. 6. Informational management. 7. Manufacturing management and new product design. 8. Human resources and organization management. 9. Start-an-enterprise operating program. 10. The try-balance-sheet of starting an enterprise. 11. Case study of a famous successful joined-ventured company.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
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