| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5705267 | 行銷策略與企業併購 | Marketing Strategy and Business M&A | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程為行銷在企業經營所扮演的策略性角色，課程設計以管理理論來探討行銷策略與企業併購的重要議題。課程內容包含行銷概念、行銷環境、行銷策略、競爭策略、併購策略、談判策略。身為企業經營者，面對國際化與多變化的行銷環境中，可以做出最佳的管理決策。 | |||
| 英文概述 English Description | This program is designed to help students learn about and apply the concepts and practices of marketing as they are used in a wide variety of settings in product and service firms, consumer and business markets, organizations, business. The topics covered in this class include: The concept of marketing, marketing environment, marketing strategy, marketing competition, merger & acqusition( M&A) Strategy, negotiation strategy. After taking the course, the students should be able to make the best manage decisions under the internationalized and changeable marketing environment. | |||
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