課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
5705266 組織理論與市場創新策略 Organization Theory and Market Creative Strategy 3.0 3
中文概述
Chinese Description
本課程探討組織重要理論與市場創新策略,課程中以組織理論與市場創新策略來了解企業管理的關鍵議題。課程內容包含企業環境、企業權力、企業政治、組織文化、市場策略、創新策略、市場策略創新策略。企業經理人學習後,面對多變的市場環境中,可以做出最佳的市場決策。
英文概述
English Description
The program is designed to help students learn about and apply the concepts and practices of organization theory and market creative strategy as they are used in a wide variety of settings in business. The topics covered in this course include: business environment, business power, business polices, organization culture , and market strategy, creative strategy, market creative strategy. After taking the class, under the changeable market environment, students should be able to make the best decisions of market.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。