課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
5705266 | 組織理論與市場創新策略 | Organization Theory and Market Creative Strategy | 3.0 | 3 |
中文概述 Chinese Description | 本課程探討組織重要理論與市場創新策略,課程中以組織理論與市場創新策略來了解企業管理的關鍵議題。課程內容包含企業環境、企業權力、企業政治、組織文化、市場策略、創新策略、市場策略創新策略。企業經理人學習後,面對多變的市場環境中,可以做出最佳的市場決策。 | |||
英文概述 English Description | The program is designed to help students learn about and apply the concepts and practices of organization theory and market creative strategy as they are used in a wide variety of settings in business. The topics covered in this course include: business environment, business power, business polices, organization culture , and market strategy, creative strategy, market creative strategy. After taking the class, under the changeable market environment, students should be able to make the best decisions of market. |
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