| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5705263 | 品牌行銷與併購策略 | Brand Marketing and M&A Strategy | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程從品牌在公司經營中所應扮演的策略性角色，課程中以品牌理論來探討品牌行銷與併購策略的重要關鍵議題。課程內容包含品牌特性、品牌權益、品牌行銷、品牌競爭、品牌策略、併購策略。身為公司品牌經營者，面對國際化與多變化的行銷環境中，能做出最佳的品牌行銷決策。 | |||
| 英文概述 English Description | This program is designed to help students learn about and apply the concepts and practices of branding as they are used in a wide variety of settings in product and service firms, consumer and business markets, organizations, business. The topics covered in this class include: The nature of brand, brand marketing, brand competition, brand strategy , merger & acqusition( M&A) Strategy. After taking the course, the students should be able to make the best brand decisions under the internationalized and changeable marketing environment. | |||
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